2022 年 2 月 15 日， 跨境电子商务的领导者 BorderX Lab (别样海外购APP的母公司)与英国零售商 END.　(End Clothing) 正式达成合作，别样海外购为2000多万的全球消费者提供了正品授权的 END. 购买渠道。用户选择最流行的潮牌服饰、运动鞋和生活方式类商品后，可以在别样海外购APP上一键下单，包裹将直达家中。据了解，该合作伙伴关系将进一步帮助扩大END.　在全球范围内的用户，双方的合力将推动英美国际服饰零售商的全球战略增长。

END.是一家全球知名的男士鞋服零售商，它以销售奢侈品牌时装、新兴设计师以及独家的运动潮牌、潮鞋、服饰而受到众多时尚男女的喜爱。此前，该公司被Supreme的前投资者Carlisle 集团收购。

“END. 一直是‘酷时尚’的标杆，我们很高兴END.成为别样海外购的零售合作伙伴，让别样的用户能接触和购买到在中国和其他地方找不到的商品。” BorderX Lab全球商家管理负责人Stephen Owens说。

别样海外购APP是BorderX　Lab 开发的首款产品。它为欧美商家对接全球消费者提供了领先的跨境电子商务解决方案，可以直接对接品牌和商家官网，提供安全、真实、高质量的跨境海淘体验。通过此次合作，别样海外购的消费者有机会买到END.与Nanamica、Needles、Dickies、阿迪达斯和Palm　Angels等公司合作的商品，以及与全球知名品牌独家合作的限量款。

别样海外购目前已经跟来自欧美的300多个商家和百货公司合作，其中包括国人到美国最喜欢逛的Premium　Outlet奥特莱斯、美国著名的连锁百货公司Macy’s(梅西百货), 纽约第五大道上的时尚百货公司SaksFifthavenue(第五大道)、Nordstrom　Rack、Neiman Marcus、英国皇家百货Harrods、Harvey　Nicholes等知名百货，也有时尚品牌MichaelKors、时尚尖端品牌Essentials、Off　White、We11done等。如今与END.的合作将给用户带来更多的高阶时尚潮牌。

BorderX Lab, The Leader In Cross-Border E-Commerce, Partners With End. Clothing to Support the Retailer’s International Growth Strategy

The Partnership Gives BorderX Lab’s Global Consumers Authentic Access to END., which was Acquired by Ex-Supreme Investor Carlisle Group

Silicon Valley, CA; February 15, 2022 – BorderX Lab, the leader in cross-border e-commerce, has partnered with END., the UK based retailer, to offer its community of around 20 million global consumers safe and authentic access to END.’s sought-after selection of streetwear, sneakers and lifestyle offerings. The partnership will further help expand END.’s audience on a global scale.

“We’re pleased to add END. Clothing, which has been setting the benchmark for cool, to our renowned roster of retail partners and give our community access to collaborations and products previously unavailable in China and elsewhere,” says Stephen Owens, global head of account management.

The leading cross-border e-commerce solution for American and European merchants to reach global consumers, BorderX Lab’s Beyond is a powerful social media platform combined with a mobile marketplace that recreates the safe, authentic, and high quality shopping experience online while connecting brands directly to consumers.

Through the partnership, for the first time, BorderX Lab’s international consumers have access to END.’s coveted collaborations with the likes of Nanamica, Needles, Dickies, Adidas, and Palm Angels and exclusive releases with internationally renowned brands from around the world.

Dual headquartered in Silicon Valley and Shanghai, BorderX Lab has partnered with over 300 American and European brands and retailers, from Saks Fifth Avenue and Macys to Michael Kors and 24S, and now END. Clothing.

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About BorderX Lab

BorderX Lab, dual-headquartered in Silicon Valley and Shanghai, is the leading cross-border e-commerce solution for American and European merchants to reach global Chinese consumers. BorderX Lab’s discovery platform, Beyond, uses curated content, community and AI-based personalization to promote discovery and create demand. BorderX Labs advanced technologies include machine learning and artificial intelligence bots that make global commerce automatic, intelligent and interactive. Investors include Kleiner Perkins, Hillhouse Capital Group, CBC (China Broadband Capital), Welight Capital and iFly Venture Capital.